Privacy Policy

• Third party ad serving

  "Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet."

• Advertising partners

  "We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms."

• Remarketing

  "We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit."

• YouTube and Display Network

  "Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network."

• Tracking technologies

  "We use the following tracking technologies on this website:

  - Cookies (first-party and third-party)
  - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  - Device identifiers (browser fingerprint, IP address)
  - Conversion event tags

• Advertising measurement

  "We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta."

• Technologies in use

  "Advertising and analytics technologies active on this site:

  - Google Ads (gtag.js / Google Tag Manager)
  - Google Analytics 4
  - Google Remarketing Tag
  - Meta Pixel (Facebook / Instagram)"

• Opt out from personalized advertising

  "You may opt out of personalized advertising at any time:

  - Google Ads Settings: https://adssettings.google.com
  - Your Online Choices (EU): https://www.youronlinechoices.eu
  - Network Advertising Initiative: https://optout.networkadvertising.org
  - Digital Advertising Alliance: https://optout.aboutads.info
  Opting out does not remove ads entirely you will continue to see non-personalized advertisements."

• Cookie preference management

  "Manage cookie preferences" opens the cookie panel where you can accept or reject each category independently. Use the button at the top of this page, or the footer link labeled Manage cookie preferences.

Consent statement

"By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal."

EEA and UK users

"Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request."

Withdrawal of consent

"You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid."

If you choose Reject Non-Essential, only essential cookies will be active. You can still read pages, access educational materials, and use site navigation. Some measurement and personalization features may not be available.

"We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly."

"When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy."

In practice, if you send us a message through the Contact page, we use your details to respond and to keep a record of the communication. We do not ask for sensitive personal data in our contact process. If you include sensitive details in a message, you do so voluntarily and at your discretion.

"This website uses the following Google services:

- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads"

If you accept analytics or marketing cookies, the related tags may set cookie identifiers or record events such as page views and conversions. If you do not consent, those tags will not be activated from our consent system. You can still use the site normally.

"This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/"

"This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full."

"The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website."

"This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor."

"Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly."

"If you are located in the EEA or UK, you have the following rights:

- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk"

For users in Canada, you can also contact us directly to request access, correction, or deletion of your personal information. We aim to respond promptly and in line with applicable privacy requirements.

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

We do not intentionally collect special category data such as health information, precise location data, or sensitive financial details. If you choose to include such information in a message to us, you provide it voluntarily.

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

Legitimate interests include protecting the website from misuse, detecting unusual traffic patterns, and maintaining basic security logs. Where consent is required, you can refuse without losing access to educational content.

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship plus 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

If you request deletion, we will delete or anonymize information where legally permitted. In some cases, we may need to retain limited records to meet legal obligations or to document consent choices for compliance purposes.

Last Updated: January 15, 2026
Effective Date: January 15, 2026

If we make material changes to this Privacy Policy, we will notify users via a homepage banner at least 14 days before the changes take effect. Continued use of the site after the effective date means you have read the updated policy. You can also revisit this page at any time to review the current version.